# The Impact of Medicine's Industrialization on Concierge Practices
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Chapter 1: A Shift in Healthcare Access
Many individuals recall a time when contacting their physician was straightforward, and the doctor acted as a personal advocate for their health.
I remember accompanying my father on his "house calls" to patients long ago, a time when doctors visited their patients at home when they were unwell, eliminating the need for office visits. Today, reaching a doctor feels akin to winning the jackpot—if you can even speak with them. More often than not, patients see advanced registered nurse practitioners (ARNPs) or physician's assistants (PAs), often referred to as "physician extenders." Alternatively, you might find yourself at a walk-in clinic or emergency room out of frustration.
This shift didn’t occur overnight. Over the past decade, the ratio of primary care physicians (PCPs) to the general population has declined, particularly in rural areas, where the situation is even more dire. Currently, over 100 million Americans lack regular access to primary care, a figure that has nearly doubled since 2014.
An increasing number of new physicians are opting for specialization rather than primary care, a choice that demands additional years of training. Several factors contribute to this trend: Medicare and most health insurance programs compensate doctors more for procedures than for consultations, effectively incentivizing them to perform interventions rather than engage in dialogue with patients. Moreover, specialists often receive greater prestige than PCPs, leading patients to view primary care doctors as mere intermediaries. Additionally, many hospitals have replaced traditional PCPs with hospitalists—physicians who focus exclusively on hospital care—resulting in a loss of continuity in patient care.
Unsurprisingly, many PCPs perceive their profession as undervalued, underpaid, and lacking glamor, which contributes to high burnout rates. With many physicians entering private practice burdened with over $250,000 in student debt, the pressure to achieve a stable income intensifies. New medical graduates often face one to three years of residency training, with interns in Florida earning approximately $34,000 annually, pushing back significant earnings for years post-graduation.
Historically, most doctors operated in private practice, but now less than half are self-employed or part of doctor-owned groups. The relentless burden of government regulations, insurance complications, extended hours, and increased patient loads fosters a culture of burnout among physicians, many of whom have abandoned the pursuit of business knowledge due to overwhelming demands.
Section 1.1: Understanding the Industrialization of Medicine
When we consider industrialization, we typically envision factories operating machinery, not the hands-on care typical of healthcare. However, the industrialization of medicine emphasizes impersonal standards designed to enhance the overall efficiency of healthcare systems.
While it may sound clinical, it marks the end of an era where personable general practitioners made house calls with their black medical bags. Although many long for those times, the reality was fraught with challenges, including fragmented medical care, a lack of Medicare, and minimal health insurance options, resulting in limited preventive care beyond vaccinations and annual check-ups.
The rise of "workflow medicine" brought about standardized guidelines and a rigid approach to treatment, often referred to as "cookbook" medicine. Unseen governmental committees determined the "best" methods for addressing various health issues, leading to a reliance on the Electronic Health Record (EHR) system, which, while streamlining processes, also complicated care.
For instance, to maximize Medicare payments, I was required to ask if patients smoked at every visit, despite knowing that asking a non-smoker at age 65 was largely redundant. Other queries, such as whether someone feels safe at home, often miss the mark; victims of domestic violence are unlikely to disclose their situation truthfully.
Subsection 1.1.1: The Emergence of HMOs
The Health Maintenance Organization (HMO) model was one of the first attempts to standardize care and emphasize preventive health measures. Kaiser Permanente is often recognized as the original HMO, founded in 1945, although it was preceded by the Ross-Loos Medical Group in 1929. The HMO Act of 1973 further propelled this movement.
While the HMO concept appeared promising—prioritizing preventive care to reduce the costs associated with severe illnesses—the reality has proven otherwise. Despite the age-old adage, "An ounce of prevention is worth a pound of cure," substantial cost savings from preventive care have yet to be substantiated.
As the HMO model became more prevalent in the 1990s, it became evident that profit was made through care rationing. The true costs of healthcare arise primarily from unchecked specialist visits, procedures, and extended hospital stays. As a cardiologist, I was part of this system, where our group resisted signing contracts with major HMOs that demanded limited patient access and lower payment rates.
The abuse of limiting patient access peaked with Medicare replacement products, commonly marketed as "free" but essentially transferring care to HMOs and restricting patients' choices of specialists. Specialists often accepted these deals, rationalizing that increased patient volume would offset potential losses from procedure revenue.
Section 1.2: The Problem of Access
The key to rationing healthcare lies in making it appear as though it isn’t being rationed. For example, when you call a business and are left on hold indefinitely, you may eventually give up. Having insurance is one thing; obtaining access to care is another challenge altogether.
This lack of access has significantly contributed to the rise of concierge medicine, a new niche in healthcare where patients can effectively "buy" access to care by joining a concierge practice.
Chapter 2: The Rise of Concierge Medicine
Concierge medicine is familiar to most people, unless they were born recently or haven't visited a doctor in decades. When you need to see a doctor, the process typically involves navigating through a robotic phone system before finally reaching a human. After explaining your health concern, you must provide your insurance details, which may delay your appointment by days or weeks—if not longer. However, with a concierge doctor, you leapfrog the waiting list, much like a VIP pass at a theme park.
The first concierge medical practice was established in 1996 by Dr. Howard Maron and Dr. Scott Hall in Seattle, motivated by a desire for more quality time with patients and a recognition that patients often felt neglected. These practices charge a monthly fee to offer "premier" patient care, providing benefits such as same-day appointments, unlimited communication with the doctor, and even home visits. One local concierge doctor even offers advanced cancer screenings at the top membership tier, costing $10,000 annually.
Concierge practices don’t replace traditional health insurance; instead, they supplement it. They promise and, in many cases, deliver expedited access to care. This can be likened to paying for a first-class airline ticket—both classes depart at the same time, but the experience is notably different.
With the increasing automation and depersonalization of healthcare, the value of having a concierge doctor can be significant for many patients.
Concierge practices vary widely, with some operating solo and others featuring multiple physicians. They may offer a single membership fee or tiered plans with varying benefits.
Some concierge doctors maintain a lifestyle of travel and leisure, leading to questions about who covers their practice in their absence. However, many patient interactions can be managed remotely, emphasizing the increasing feasibility of concierge medicine as a viable model.
Critics argue that the proliferation of concierge practices stems from an expensive and inefficient U.S. healthcare system, often advocating for single-payer solutions. Nevertheless, countries like Canada and various European nations have also seen the emergence of concierge medicine alongside national insurance systems, indicating a demand that transcends borders.
The Pros and Cons of Concierge Medicine
Pros:
- Same-day or next-day appointments for urgent needs
- Minimal waiting time in offices
- 24/7 access to care
- Longer appointment durations, often up to 30 minutes
- Comprehensive physicals exceeding typical examinations
Cons:
- Membership fees can be prohibitive
- Some out-of-pocket costs may still apply (though potentially covered by insurance)
- Limited availability of concierge doctors in certain areas
- Traveling outside your home area may not enhance care access
Market Growth
The concierge medicine market was valued at approximately $21.1 billion in 2023 and is projected to reach $38.9 billion by 2032, driven by a compound annual growth rate (CAGR) of 7.1%. For physicians disillusioned with corporate healthcare models, establishing a boutique practice may seem lucrative. Although many doctors earn comparably to traditional practices, some may perceive concierge medicine as an ideal solution, enabling them to set their hours and manage their caseload.
A Societal Desire for Connection
As a society, there is a yearning for more personal connections, despite our increasing reliance on technology. Many individuals prefer personal interactions over automated responses, which helps explain the appeal of concierge medicine. While it may not be suitable for everyone, those who can afford it often find great value in the personalized attention it provides.
Key Takeaways
- Medicine has become a significant business and has undergone industrialization.
- The emergence of HMOs and managed care was pivotal in this transformation.
- A majority of medical practices are no longer under the control of physicians.
- The rise of impersonal healthcare delivery models continues.
- Both patients and doctors seek to revive the personal relationships that industrialization has diminished.
- There are pros and cons to concierge medicine, and individuals should weigh these carefully before enrolling.
Thank you for taking the time to read my insights. I welcome your thoughts and feedback.
I am a retired MD with a passion for culture, health, medicine, science, and food. To receive notifications whenever I publish new content, please click this link: [Subscribe Here].