Bridging the Gap: How a Young Entrepreneur Aims to Globalize Japan
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Chapter 1: Japan's Insular Nature and a Vision for Change
Japan is often perceived as a self-contained nation, with a significant divide between itself and the rest of the world. This gap presents a considerable challenge for many foreign entities wishing to engage with Japanese businesses.
One major hurdle is the limited English proficiency among Japanese business professionals, making global market navigation tricky. Additionally, the traditional consensus-driven decision-making process in Japan can slow down partnerships with non-Japanese firms.
However, one individual is determined to make a difference. Zhou Ruyi, a 28-year-old entrepreneur from China and the CEO of WeGlobal, Inc., is committed to fostering connections between Japan and the global community.
I had the opportunity to speak with Ruyi to learn more about her journey and aspirations.
Moving to Japan: An Immigrant's Journey
Ruyi hails from Fujian, China. At the age of 13, her family relocated to Japan, thrusting her into a new environment where she struggled with the language. While Japanese incorporates Chinese characters and shares some vocabulary, it remains fundamentally different from Chinese. Ruyi had to learn Japanese from the ground up, attending local schools like any typical Japanese teenager.
Today, she is fluent in English, Chinese, and Japanese—a remarkable achievement that speaks to her dedication.
The Spark of Entrepreneurship in Singapore
After earning her degree in Medical Science from the University of Tsukuba, Ruyi began her career as a medical representative in Osaka. She later joined a startup, which led her to Singapore, where she worked as a recruitment consultant.
Inspired by Singapore's vibrant culture, Ruyi returned to Japan and launched her own professional services company focused on recruitment in late 2021.
"Upon my return, I realized Japan feels quite isolated from the global landscape. Many young individuals here seem disheartened and lack a sense of hope," she explained. "I want to inspire those around me to believe in their potential and realize their dreams, whether in Japan or abroad."
The Urgency for Speed in Business
"Business today moves at lightning speed. The world is in constant flux, leaving no room for delays," Ruyi asserted, drawing parallels between the fast-paced, pragmatic environment of Singapore and the slower, more process-oriented Japanese business culture.
"In Singapore, communication is direct and open, allowing for quicker decision-making. In Japan, the emphasis on perfection often slows down progress."
Ruyi argues that the competitive global economy demands a shift in Japan's approach to business.
The Necessity of English Proficiency
"Japanese businesses should not view English as an optional skill but as a fundamental necessity," Ruyi stated, highlighting Japan's struggles with English proficiency. The country consistently ranks low in global English competency indices, largely due to an education system focused on rote memorization rather than practical usage.
With a domestic market large enough to sustain many companies, there's often little incentive for Japanese firms to prioritize English. However, Ruyi insists that to remain competitive, they must adapt.
"While Japanese companies once thrived with superior products, the landscape has changed. Now, they must actively engage in the global market, and that requires effective English communication."
Targeting the Tech Sector
Ruyi's company specifically seeks to serve bilingual professionals in technology-driven firms, offering tailored recruitment services for roles in:
- Business Development / Sales / Marketing
- Human Resources, Finance, and General Affairs (IT, AI, R&D)
- Business Administration (CXO, Country Manager, Management)
"We focus on tech companies because of their growth and innovation potential. Bilingual professionals are key to connecting Japan with the global market," she explained.
Despite the potential, joining tech startups remains a less attractive option in Japan, where many still prioritize job stability over entrepreneurial risk.
The Talent Shortage in Japan's Tech Industry
Japan faces a significant shortage of skilled IT professionals, with predictions suggesting a deficit of 450,000 workers by 2030. While hiring foreign talent is one solution, the language barrier complicates matters.
Many Japanese firms prioritize candidates who are proficient in Japanese, which can deter skilled foreign workers. Ruyi recognizes the cultural aspect as essential for foreign professionals wanting to thrive in Japan, emphasizing the importance of bilingualism.
"We aim to create an environment that supports English/Japanese bilingual professionals, providing them with the resources they need to excel in their careers," she said.
Bridging Japan and the Global Community
WeGlobal's motto, "Be Global, Be Yourself," encapsulates Ruyi's vision. She aspires to develop a platform that unites professionals interested in Japan and beyond, facilitating their success in business and life.
"Before moving to Singapore, I felt lost like many others. Now, I want to help others carve their paths and achieve their aspirations, no matter where they are," she concluded.
This video discusses how Japanese companies can expand globally by overcoming cultural and communication barriers.
This video explores how Japanese companies have adapted to domestic stagnation and what changes are necessary for future growth.
Connect with Ruyi on LinkedIn
Learn more about WeGlobal Inc.
© Alvin T. 2022