Section 1.1: Securing a Mentor

1. You Can Find a Top-Tier Mentor for Free

Our introduction was rather serendipitous—we shared the same psychologist. After a dinner together, Marshall visited my business, and we engaged in a two-hour conversation.

Reflecting on that moment, Marshall thought, "How can I help this business maximize its revenue?" He proposed regular meetings to discuss growth strategies. What started as a simple suggestion became a pivotal part of my week, providing me with immense value.

You might think such opportunities are rare, but they are more accessible than you may believe. Many entrepreneurs are eager to help others and enjoy solving problems.

To find a mentor, consider these steps:

• List individuals who inspire you—aim high!
• Reach out to them for casual meet-ups over coffee.
• Inquire if they can connect you with someone else who might help.
• Be clear about your intentions and follow up if you don’t receive a response.

2. Asking the Right Questions Leads to Better Outcomes

At the time, I was operating a service business in the health and wellness sector with significant overhead costs. I was losing money until Marshall asked me one crucial question: "What are you doing with the unused service rooms?"

This question prompted us to create a spreadsheet, revealing that by fully utilizing the space, my revenue could soar from $100,000 to over $500,000 annually.

The essence of mentorship isn't solely in the advice given but in the questions posed. If you lack a mentor, focus on:

• Identifying what drives revenue and measuring it.
• Running experiments to test various strategies.
• Building accountability for tracking progress.

Section 1.2: Personal Growth as a Key to Business Success

3. Business Issues Often Reflect Personal Struggles

I realized that my business challenges were deeply intertwined with personal issues. Cleaning out my storage room felt daunting—it represented failures and painful memories.

Instead of confronting these challenges, I resorted to unhealthy coping mechanisms. When I finally opened up to Marshall, he emphasized that these personal barriers were at the root of my business problems. Addressing these issues unlocked my potential for success, leading to significant growth in my business.

4. Navigating Business Downturns

The COVID-19 pandemic posed significant challenges, threatening my business's survival. After much reflection, I decided to sell it. This transition forced me to confront my identity beyond being a business owner.

Marshall’s experience with selling his own company provided valuable insights. Understanding that our identities can become entwined with our businesses is crucial. Recognizing this detachment is essential for moving forward.

5. Designing Your Business Around Your Life

After selling my business, I took time off to focus on self-care, which proved transformative. Marshall’s guidance helped me understand that life should be prioritized over business.

Instead of allowing your business to dominate your existence, consider designing it around your life’s vision. This approach fosters a healthier balance and can lead to unexpected success.