The Innovative Approach of Tabs Chocolate: A Business Case Study
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Chapter 1: Introduction to Tabs Chocolate
I first learned about Tabs Chocolate a few months back from a friend who operates a fairly successful eCommerce venture. This friend had previously amassed considerable wealth but lost it due to poor lifestyle choices. Despite the ups and downs, he continues to run his eCommerce business, which isn't as prosperous as before. During our conversation about business strategies, he excitedly mentioned Tabs Chocolate, a brand that has truly astounded him.
My friend was particularly impressed with how the company generated over $100,000 in profit during January—a month typically challenging for eCommerce businesses. He also shared insights into their innovative TikTok marketing strategy, which consistently produces viral content. The most astonishing part? The founder is just 21 years old.
In this brief article, I will highlight some of the remarkable strategies employed by this business.
Section 1.1: Unique Pricing Strategy
Tabs Chocolate manages to command a premium price because it isn't vying against major chocolate brands. Instead of the standard price of 50 pence, they charge $30 for a box of chocolates. This pricing strategy stems from their unique positioning in the market. They aren't targeting the average chocolate consumer; rather, they cater to sexually active individuals looking to enhance their intimate experiences.
The chocolate is marketed as having performance-enhancing benefits, although the truth of that claim is secondary. By appealing to a niche market, they can justify their higher prices. Additionally, they assert that no one under 18 should consume their product, elevating their brand's exclusivity, reminiscent of Yorkie's "It's NOT For Girls" approach but taken to new heights.
Subsection 1.1.1: Visual Appeal of the Product
Section 1.2: Marketing Mastery
The success of Tabs Chocolate is largely due to their effective use of organic TikTok marketing. A quick search for Tabs Chocolate on TikTok reveals countless accounts dedicated to creating content for the brand, contributing to its viral status.
How did they achieve this? Instead of relying on a single viral video, they focus on producing a continuous stream of promotional content. The founder, Oliver Brocato, deserves significant recognition for this approach. He chose not to invest in major influencers for endorsements; instead, he employs a team of content creators solely tasked with generating promotional material for Tabs.
This strategy has resulted in an unstoppable organic marketing engine. Their website currently boasts over 100,000 customers, accompanied by numerous positive testimonials. If we assume all these customers made a single purchase, that translates to around $3,000,000 in revenue. Given that the product is designed for use before intimate moments, it’s reasonable to expect many of these customers will return for repeat purchases.
It's a brilliant model. While there's much more to explore regarding their strategies, I'll keep this article concise. I recently downloaded a podcast featuring Oliver on Brett Malinowski's YouTube channel and plan to listen to it fully. There’s a wealth of knowledge to gain from understanding how he has built such a powerful brand.
Chapter 2: Further Insights on TikTok Marketing
As I delve deeper into the world of Tabs Chocolate, I encourage you to check out their success story. The next video highlights the fascinating journey of entrepreneurs leveraging TikTok to achieve remarkable results.
Thank you for taking the time to read this. I hope it piques your interest in the world of eCommerce.
-Godfrey
P.S. If you're looking to build your own content creation business, subscribe to my email list for a free guide to help you get started.