Picture Quality Takes Center Stage

While features for remote work and conferencing are beneficial, consumers focused primarily on picture quality will find the real allure of the 2021 models lies in their display technology. Samsung is introducing a new backlighting system utilizing Mini-LEDs, which greatly enhances local dimming capabilities. Unlike previous models that had up to 500 local dimming zones, these new QLEDs—termed Neo QLED—boast nearly 2000 zones, resulting in unprecedented control over light.

This significant increase in local dimming zones, paired with Samsung's most sophisticated image processor, promises deeper blacks, more vibrant colors, and brighter peak luminance than ever before in LED/LCD technology. The Neo QLEDs offer a picture quality that approaches OLED's pixel-level control but maintains a brightness level two to three times higher, particularly beneficial for HDR content. Notably, these models also retain advantages such as wide viewing angles, anti-reflective screens, and a fast-operating system loaded with apps.

Samsung's striking Infinity Screen design returns this year with even slimmer bezels, achieving a remarkable 99% screen-to-body ratio.

Competing in the Premium Market

Samsung has integrated its Neo QLED technology across three 8K and three 4K lines: QN900A/QN800A/QN700A and QN95A/QN90A/QN85A, respectively, available in various sizes. The key differences among these lines revolve around local dimming zones, design elements, audio performance, and connectivity options. Even the entry-level models are expected to deliver a notably superior viewing experience compared to their predecessors. The higher-end models will compete directly with the best offerings from LG, Sony, and Panasonic this year. LG is also set to promote its own Mini-LED technology, making for an intriguing competition between the two Korean brands.

Historically, LED/LCD TVs have struggled to match OLEDs in terms of cinematic picture accuracy due to the latter's superior light management. Although TCL has previously implemented Mini-LED technology on a smaller scale, it takes a major player like Samsung to fully leverage the advantages this technology brings, combining it with elegant design, excellent sound quality, and additional functionalities. As we await the first technical reviews, it will be fascinating to see how effectively Samsung has integrated Mini-LED local dimming in its new offerings. The arrival of the Neo QLEDs marks a significant moment in the ongoing competition against OLED technology.