# Valuable Lessons from Shark Tank for Aspiring Writers
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Chapter 1: The Elevator Pitch
Shark Tank is one of my favorite shows, and in the UK, we have a similar version called Dragons' Den. The contrast between the two is like comparing a classic detective novel to an action-packed thriller. Recently, while watching an episode, I realized how much writers could learn from the entrepreneurs on Shark Tank.
A widely recognized concept in pitching is the "elevator pitch." This idea is often attributed to Elisha Otis, the founder of the Otis Elevator Company, who devised a safety mechanism that prevented elevators from plummeting. To promote his invention, he conducted a public demonstration, which led to the creation of the elevator pitch.
So, how does this relate to writing? It’s crucial to capture your reader's attention right from the start—ideally within the first ten seconds. If you fail to engage them immediately, they may quickly move on to another article.
Section 1.1: Clarity is Key
Contestants on Shark Tank must articulate their product's value succinctly. They cannot afford to ramble. Similarly, when crafting an article, be clear about your message. Avoid convoluted explanations; your readers don’t have the patience for unnecessary complexity. Use straightforward language to convey your ideas effectively.
This approach isn't due to readers' inability to grasp complex terms; rather, they simply prefer brevity and clarity.
Subsection 1.1.1: Understanding Your Audience
Photo by Clint Patterson on Unsplash
Section 1.2: Identify the Problem
When Daymond John, one of the Sharks, invested in a tie-top hat, he learned a valuable lesson from his mother about making them at home. Recognizing that there was a gap in the market for affordable hip-hop apparel, he began producing these hats and eventually built his company, FUBU.
As a writer, it’s essential to identify the issue you want to address. Consider how many others might share this concern. Is it a topic that resonates with your audience? For instance, while foot fungus may be a pressing issue for some, not everyone is keen to read about it.
Chapter 2: Focus on Solutions
Your writing doesn’t need to tackle global issues. My focus is often on everyday challenges that arise from our thought processes. With over a decade of experience as a coach, I've guided individuals in overcoming anxiety and unhealthy habits.
I help clients recognize that their primary obstacle is often their own thinking. Many struggle with negative thoughts, and I know this is a common issue that I can help address. Prioritize the problem you're solving rather than worrying about the potential success of your article before you begin writing.
Section 2.1: Embrace the Uncertainty
Entrepreneurs on Shark Tank may believe they have discovered the perfect formula for securing investment, but history shows that this isn't always the case. Over nine seasons, many who sought funding left empty-handed, and a product that attracted investment one season may not do so the next.
There are countless articles online offering formulas for gaining followers or achieving financial success, but no single path guarantees success. Understand your audience, format your articles well, and present your best work.
Section 2.2: Handle Rejection Constructively
Experiencing a lack of readership can be disheartening, especially after pouring your heart into an article. You may feel discouraged if your work receives minimal attention. However, it's vital to reframe this experience as constructive feedback.
Take a moment to review your writing and see where improvements can be made. Often, perseverance is necessary before you gain traction. Many Shark Tank contestants experience rejection but continue to pursue their dreams. For instance, the inventor of the Trunki suitcase faced multiple rejections, yet his perseverance led to significant success a decade later.
Chapter 3: Think Long-Term
If your writing isn't generating immediate interest, adopt a long-term perspective. Understand that building an audience may take time, and consistency is key. Regularly posting new content will enhance your visibility.
Investors on Shark Tank recognize that they won't see a return on their investment overnight. Just like a product needs refinement and support to succeed, your writing journey requires time and dedication.
Section 3.1: The Importance of Preparation
If I were to present a product on Shark Tank, I would emphasize the importance of preparation, which mirrors my approach to writing. I outline my main points, draft the article, then let it rest for a day before revising it aloud.
I constantly prepare by jotting down ideas inspired by news, social media, and other resources. Each article I write serves as practice for the next. Some pieces require thorough research, while others may be more personal. Ensure you gather necessary information beforehand to maintain your writing flow.
Remember, the best time to start writing was years ago, but the second-best time is now. I began my writing journey in 2017 but only recently committed to consistency. I look forward to seeing where this path leads, continually drawing inspiration from Shark Tank's valuable lessons.