Don't Overlook the Fundamentals in Your Content Strategy
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Chapter 1: The Importance of Basic Content
It's essential not to underestimate the significance of fundamental content. Surprisingly, this type of material has driven hundreds of thousands of views to my blog.
Having operated a well-known photography blog in Italy for over 13 years, I've published around 800 articles. Among the 30 most popular posts, approximately 10 focus on basic topics—subjects many might overlook because they seem overly familiar. Here's why addressing these topics is a smart move.
The Skills Pyramid
Regardless of your niche, your audience's skill levels are distributed like a pyramid with a broad base. At the foundation, there are numerous beginners, and as skill levels rise, the audience size diminishes rapidly. By tackling basic concepts, you can enhance your reach significantly.
Furthermore, a portion of those beginners will improve over time and will remember that you were there to guide them when they first started.
Section 1.1: Basics are Timeless
Fundamental skills tend to remain unchanged for years, if not indefinitely, across various niches. Whether it's music, cooking, or sports, your introductory content will retain its relevance over time. My beginner-focused blog posts have consistently ranked at the top of Google for 13 years, showcasing the power of evergreen content.
SEO may not thrive on social media, but content that stands the test of time can be repurposed effectively.
Subsection 1.1.1: Build a Strong Foundation
Section 1.2: Keep Your Audience Engaged
In your advanced content, you frequently refer back to the basics. Without articles that cover these foundational topics, you risk directing your audience away from your site or profile. By creating a catalog of beginner lessons, you effectively establish your own internal resource that can be linked to whenever necessary.
Chapter 2: Crafting Your Content Strategy
In the first video, "What's Blocking Your Growth? | Joel Osteen," the discussion centers around overcoming obstacles that hinder your progress. This insight can be especially beneficial for content creators looking to enhance their growth trajectory.
The second video, "Failure Is An Opportunity For Growth | Don't Be Afraid!" emphasizes viewing failures as stepping stones to success, a crucial mindset for any creator.
Implementing the strategies mentioned above doesn't mean you should only focus on the simplest lessons. Instead, consider the following approach:
- Identify the fundamental concepts relevant to your audience.
- Initially allocate most of your content to these basics.
- Gradually introduce more advanced topics.
- Adjust the balance based on what resonates with your audience.
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