My Journey into Reddit Marketing

When I first ventured onto Reddit in mid-October 2022, I wasn't focused on marketing; my copywriting business, Lola's Lines, was still in its infancy. I browsed occasionally but hesitated to engage.

Fast forward to mid-April 2023, when a discussion sparked by Pat Walls in a Starter Story Slack thread caught my attention. A member sought advice on platforms for her upcoming blog, prompting me to realize that Reddit could be a valuable resource I had overlooked.

After joining the copywriting subreddit—home to 142,000 members—I faced some challenges. The group's rules were strict: only copywriting-related posts were permitted, spamming was prohibited, and unsolicited links were not allowed. Notably, while job ads were accepted, promoting my services was not.

To navigate these restrictions, I found two viable options: (1) create my own subreddit or (2) ask a genuine question in an existing thread where I could include a link to my website.

By choosing the first option, I could establish my own guidelines, foster brand recognition, and build a supportive community. For inspiration, refer to what Pat has achieved with his own endeavors.

On May 8th, I opted for the second approach and shared a post in the copywriting subreddit. Although it received zero shares, I was thrilled to see increased traffic to my website and received constructive feedback. One user remarked, "Minimalism is fine. But if they’re not buying, then it’s just making it look pretty without being effective." (I refrained from correcting his grammatical error.)

Exploring Paid Advertising on Reddit

While free marketing is appealing, sometimes your brand needs a boost. Although I haven't personally delved into paid Reddit ads, Lawanda Smith's article on Marketer Certified offers a comprehensive overview.

Highlights from her article include:

• You can initiate advertising on Reddit with a budget as low as $5 per day, though higher amounts are also feasible.
• Advertisements operate on a cost-per-mile (CPM) basis, allowing users to purchase 1,000 impressions.
• Reddit employs an auction-style bidding system, with costs starting at $0.20 per bid, fluctuating based on competition for the same audience.
• Factors influencing ad costs include budget settings, with both lifetime and daily limits available, ensuring you can manage your spending effectively.

Key Takeaways for Reddit Marketing

If you're contemplating adding another social media platform to your strategy, Reddit is worth considering. Personally, I reduced my activity on LinkedIn to dedicate more time to engaging with various subreddit communities.

Reddit boasts impressive statistics, as highlighted on their official site. While I’m still figuring out the best approach, I've discovered the r/forhire group, which is beneficial for freelancers and those seeking gig opportunities. Although posting services isn’t the same as traditional marketing, it’s a great way to engage with the community.

Increasing visibility for your username is just the beginning of your journey.

Have you explored Reddit for marketing? Share your experiences in the comments!

Gracias for reading.

This video provides an in-depth look at effective Reddit marketing strategies, detailing what to do and what to avoid.

A comprehensive tutorial on utilizing Reddit ads for business, perfect for beginners looking to harness the platform's potential.