Apple Must Reconsider the iPhone Mini: We Need More Size Options
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The Case for Diverse iPhone Sizes
The transition from the iPhone 6 to the iPhone X was a remarkable upgrade for me, but I found the iPhone X slightly cumbersome to carry. Hence, I was eager to adopt the iPhone 12 mini two years ago. While I appreciated the mini, it felt like an overreaction, ultimately being a bit too small for my liking. I realized I was looking for a device that was just a touch smaller than the iPhone X, not an exceedingly compact phone.
With the latest iPhone announcement, it's unfortunate to see that every new model now exceeds the size of the iPhone X. This trend was predicted by Apple analyst Ming-Chi Kuo over a year ago, warning that the mini’s future was uncertain.
Reports have surfaced indicating that the iPhone mini has struggled in terms of sales, prompting Apple to reduce its supply chain orders. Despite this, the overall sales for the iPhone 12 remain strong, particularly due to the high demand for the Pro models.
In the 2022 lineup, Kuo reiterated that the 5.4-inch version has been discontinued, leaving us with four models: two premium ‘Pro’ versions with 6.1-inch and 6.7-inch displays, alongside two standard models of the same sizes.
Now, with Kuo's forecast coming true, I find myself facing a choice between oversized and excessively oversized iPhones. This situation likely arises from Apple’s misjudgment that consumers prefer larger devices. This assumption seems to be reinforced by the fact that the iPhone 13 mini constituted a mere 3% of total iPhone sales. Yet, instead of concluding that the future lies solely in larger screens, an alternative interpretation emerges: the mini was perhaps too small for users like myself, who find the standard iPhone slightly too large, while it’s still too big for those who genuinely desire a compact phone. The actual lesson from the mini might be that three sizes are not sufficient.
Rather than discontinuing the mini, Apple should acknowledge that it could have served as a medium-sized option within its lineup. A slightly larger version would likely resonate better with consumers seeking a reasonably sized iPhone—not too big, not too small, but just right.
With this adjustment, the iPhone family could offer medium, large, and extra-large models, creating demand for a truly compact phone to round out the collection. While I may not be in the market for a small phone, the 5th generation iPod Touch (which I still use occasionally) has always felt perfectly sized in my hand. If you’re having difficulty envisioning a contemporary iPhone with dimensions akin to the iPod Touch, take another look at the accompanying image.
Potential Market for a Small Phone
Even though I’m not looking for a diminutive device, I would think twice before dismissing such a compact and portable option. Just imagine how well it could perform in the market among customers who actually want a smaller phone.
This proposed lineup is something Apple should seriously contemplate, especially given that their “go big” strategy seems to be faltering. Kuo recently noted that the pre-orders for the iPhone 14 Plus were significantly lower than anticipated. As this model effectively replaces the “mini” form factor, the 6.1-inch and 6.7-inch sizes are now the only choices available. Kuo remarked that “Apple’s segmentation strategy for standard models has failed this year.”
Given Apple’s current approach appears to be misguided, a refreshed lineup with a 4-inch iPhone mini, a 5.8-inch iPhone, a 6.1-inch iPhone Pro, and a 6.7-inch iPhone Pro Max starts to look very appealing. Tim, are you listening?
The Reality of Upgrading
As much as I wish for the medium-sized iPhone described above, it seems unlikely to materialize soon, if ever. For now, the iPhone 14 Pro stands out as my preferred upgrade from the iPhone 12 mini. While I dread the idea of moving to the largest and heaviest phone I've ever owned, features like the Dynamic Island, always-on display, and 48-megapixel main camera make me consider the trade-off.
However, I can't justify the $999 price tag, nor the $749 after the $250 trade-in discount for my mini. Consequently, I opted out of last Friday's iPhone upgrade festivities, choosing instead to await the iPhone 15 event. That was until I spotted AT&T's offer of an $800 trade-in value for my iPhone 12 mini, which compelled me to place an order for the iPhone 14 Pro—despite not having purchased through a carrier in over a decade. It may not be the iPhone I hope for, but as Tony Stark famously said, “It’s an imperfect world, but it’s the only one we’ve got.”
Looking Ahead to the iPhone Mini
In the video "Can You Use an iPhone Mini in 2024?", the discussion revolves around the relevance and practicality of the iPhone Mini in today's market. The video examines whether this smaller device still holds value among users in an era dominated by larger smartphones.
The second video, "Switched to the iPhone 13 mini in 2024! Why Apple Killed It?" explores the reasons behind Apple's decision to phase out the iPhone Mini and how users have adapted to this change. It delves into the implications of Apple's shift in focus to larger devices.
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